Social Media Strategy

Every article says "use both." Here's a practical framework for deciding where to spend your time based on your products, team, and budget.

The Shopify App Store has 400+ social media apps. About 10 actually help you post. Here's what works, what doesn't, and how to choose.

A practical framework for automating social media as a small e-commerce team - based on what actually works across 100+ brands.